I'm Maricel, a digital product designer working and living in California. I am passionate in designing interface solutions that create compelling user experiences and drive business growth.
I'm Maricel, a digital product designer working and living in California. I am passionate in designing interface solutions that create compelling user experiences and drive business growth.
Experience
Project Highlights
Project Highlights
Led 2-3 projects a month, resulting in clients winning $100M-$20B deals
Conducted user research and usability testing to create intuitive and effective product designs
Collaborated with cross-functional teams including product managers, developers, and stakeholders
Designed wireframes, prototypes, and visual designs using Figma, and Adobe Creative Suite
Developed and implemented visual branding strategies for products and marketing campaigns
Led 2-3 projects a month, resulting in clients winning $100M-$20B deals
Conducted user research and usability testing to create intuitive and effective product designs
Collaborated with cross-functional teams including product managers, developers, and stakeholders
Designed wireframes, prototypes, and visual designs using Figma, and Adobe Creative Suite
Developed and implemented visual branding strategies for products and marketing campaigns
PRODUCT MARKETING MANAGER
Cisco Systems, Inc. (2017-present), San Jose, CA
PRODUCT MARKETING MANAGER
Cisco Systems, Inc. (2017-present), San Jose, CA
Created compelling Executive Keynote presentations for Cisco global events, resulting in increased customer engagement and business revenue
Managed and produced creative direction of video production intro and outro for global Keynote events
Designed visual collaterals for sales marketing, including brochures, flyers, and executive sales pitches
Developed and executed integrated marketing campaigns, including email marketing, social media, and visual communication for digital advertising
Utilized design thinking principles to drive creative solutions
Collaborated with the marketing team to develop a cohesive brand identity across all channels
Created compelling Executive Keynote presentations for Cisco global events, resulting in increased customer engagement and business revenue
Managed and produced creative direction of video production intro and outro for global Keynote events
Designed visual collaterals for sales marketing, including brochures, flyers, and executive sales pitches
Developed and executed integrated marketing campaigns, including email marketing, social media, and visual communication for digital advertising
Utilized design thinking principles to drive creative solutions
Collaborated with the marketing team to develop a cohesive brand identity across all channels
SENIOR CREATIVE DESIGNER
Barclays Capital (2005-2017), Palo Alto, CA
SENIOR CREATIVE DESIGNER
Barclays Capital (2005-2017), Palo Alto, CA
Led 2-3 projects designing presentation materials a month, resulting in clients winning $100M-$20B deals
Created visually compelling investor’s bakeoff pitches and roadshow materials including interactive and engaging marketing campaigns, collateral, social media posts, email newsletter and announcements
Managed graphics operations for West Coast and East Coast location. Supervised graphic support & services for Top Executives and key investors
Led 2-3 projects designing presentation materials a month, resulting in clients winning $100M-$20B deals
Created visually compelling investor’s bakeoff pitches and roadshow materials including interactive and engaging marketing campaigns, collateral, social media posts, email newsletter and announcements
Managed graphics operations for West Coast and East Coast location. Supervised graphic support & services for Top Executives and key investors
Skills
Digital tools
Digital tools
Product design: Wireframing, prototyping, user research, usability testing, design thinking
Visual design: Graphic design, typography, color theory, branding, layout design, visual storytelling
Motion design: Animation, video editing, sound design
Tools: Figma, Adobe Creative Suite (XD, Photoshop, Illustrator, Premiere Pro, After Effects), Keynote, PowerPoint, Final Cut Pro
Interpersonal: Creative thinking, Team leadership, Communication, project management, Flexible and Adaptable, Collaborative
Product design: Wireframing, prototyping, user research, usability testing, design thinking
Visual design: Graphic design, typography, color theory, branding, layout design, visual storytelling
Motion design: Animation, video editing, sound design
Tools: Figma, Adobe Creative Suite (XD, Photoshop, Illustrator, Premiere Pro, After Effects), Keynote, PowerPoint, Final Cut Pro
Interpersonal: Creative thinking, Team leadership, Communication, project management, Flexible and Adaptable, Collaborative
Education
Master of Arts in Interaction & UX/UI Design,
Academy of Art University
BFA in 3D Modelling and Animation in Computer Arts
Academy of Art University
Web and UX/UI Design Certification,
University of California, Santa Cruz
Master of Arts in Interaction & UX/UI Design,
Academy of Art University
BFA in 3D Modelling and Animation in Computer Arts
Academy of Art University
Web and UX/UI Design Certification,
University of California, Santa Cruz