I'm Maricel, a digital product designer working and living in California. I am passionate in designing interface solutions that create compelling user experiences and drive business growth.

I'm Maricel, a digital product designer working and living in California. I am passionate in designing interface solutions that create compelling user experiences and drive business growth.

Experience

Project Highlights

Project Highlights


Led 2-3 projects a month, resulting in clients winning $100M-$20B deals


Conducted user research and usability testing to create intuitive and effective product designs


Collaborated with cross-functional teams including product managers, developers, and stakeholders


Designed wireframes, prototypes, and visual designs using Figma, and Adobe Creative Suite


Developed and implemented visual branding strategies for products and marketing campaigns





Led 2-3 projects a month, resulting in clients winning $100M-$20B deals


Conducted user research and usability testing to create intuitive and effective product designs


Collaborated with cross-functional teams including product managers, developers, and stakeholders


Designed wireframes, prototypes, and visual designs using Figma, and Adobe Creative Suite


Developed and implemented visual branding strategies for products and marketing campaigns




SENIOR PRODUCT MARKETING
Cisco Systems, Inc. (2017-present), San Jose, CA

SENIOR PRODUCT MARKETING
Cisco Systems, Inc. (2017-present), San Jose, CA


Created compelling Executive Keynote presentations for Cisco global events, resulting in increased customer engagement and business revenue


Managed and produced creative direction of video production intro and outro for global Keynote events


Designed visual collaterals for sales marketing, including brochures, flyers, and executive sales pitches


Developed and executed integrated marketing campaigns, including email marketing, social media, and visual communication for digital advertising
Utilized design thinking principles to drive creative solutions


Collaborated with the marketing team to develop a cohesive brand identity across all channels





Created compelling Executive Keynote presentations for Cisco global events, resulting in increased customer engagement and business revenue


Managed and produced creative direction of video production intro and outro for global Keynote events


Designed visual collaterals for sales marketing, including brochures, flyers, and executive sales pitches


Developed and executed integrated marketing campaigns, including email marketing, social media, and visual communication for digital advertising
Utilized design thinking principles to drive creative solutions


Collaborated with the marketing team to develop a cohesive brand identity across all channels




LEAD CREATIVE DESIGNER
Barclays Capital (2005-2017), Palo Alto, CA

LEAD CREATIVE DESIGNER
Barclays Capital (2005-2017), Palo Alto, CA


Led 2-3 projects designing presentation materials a month, resulting in clients winning $100M-$20B deals

Created visually compelling investor’s bakeoff pitches and roadshow materials including interactive and engaging marketing campaigns, collateral, social media posts, email newsletter and announcements

Managed graphics operations for West Coast and East Coast location. Supervised graphic support & services for Top Executives and key investors





Led 2-3 projects designing presentation materials a month, resulting in clients winning $100M-$20B deals

Created visually compelling investor’s bakeoff pitches and roadshow materials including interactive and engaging marketing campaigns, collateral, social media posts, email newsletter and announcements

Managed graphics operations for West Coast and East Coast location. Supervised graphic support & services for Top Executives and key investors




Skills

Digital tools

Digital tools


Product design: Wireframing, prototyping, user research, usability testing, design thinking

Visual design: Graphic design, typography, color theory, branding, layout design, visual storytelling

Motion design: Animation, video editing, sound design

Tools: Figma, Adobe Creative Suite (XD, Photoshop, Illustrator, Premiere Pro, After Effects), Keynote, PowerPoint, Final Cut Pro

Interpersonal: Creative thinking, Team leadership, Communication, project management, Flexible and Adaptable, Collaborative





Product design: Wireframing, prototyping, user research, usability testing, design thinking

Visual design: Graphic design, typography, color theory, branding, layout design, visual storytelling

Motion design: Animation, video editing, sound design

Tools: Figma, Adobe Creative Suite (XD, Photoshop, Illustrator, Premiere Pro, After Effects), Keynote, PowerPoint, Final Cut Pro

Interpersonal: Creative thinking, Team leadership, Communication, project management, Flexible and Adaptable, Collaborative




Education

Master of Arts in Interaction & UX/UI Design,

Academy of Art University


BFA in 3D Modelling and Animation in Computer Arts

Academy of Art University


Web and UX/UI Design Certification,

University of California, Santa Cruz

Master of Arts in Interaction & UX/UI Design,

Academy of Art University


BFA in 3D Modelling and Animation in Computer Arts

Academy of Art University


Web and UX/UI Design Certification,

University of California, Santa Cruz